And why not all newsletters are the same.

Ready to Go Newsletters is the creation of Simon Payn

Simon Payn says most newsletters don’t work for the people who use them, because:

  • Some look pretty but don’t encourage people to take action. They just get ignored or trashed with the other glossy marketing material people get so much of.
  • Some are just so boring that they never get read. They make the mistake of focusing on the needs of the person sending the newsletter rather than the needs of the person reading the newsletter. Big mistake.
  • Some are just plain amateur. There’s no reason why your newsletter has to be badly written. Instead, we use our journalism and marketing skills to make a newsletter that you’ll be proud of.
  • Some are too “cookie cutter.” Many newsletters don’t give people the chance to customize them. That’s a shame, because it’s the kind of unique, original content and tweaks that only you can put in that make the newsletter that much more effective.

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