What we’re all about

And why not all newsletters are the same

Customer newsletter expert, Simon Payn.

Ready to Go Newsletters is the creation of Simon Payn.

Simon likes to call himself a “reformed” journalist. He quit the world of newspapers and online magazines to start his own business – but not before learning everything he could about powerful marketing techniques.

Ready to Go Newsletters is the happy marriage of Simon’s journalism skills and his marketing know-how.

Simon wants to change the world of newsletters.

What Simon Thinks About Newsletters

He says most newsletters don’t work for the people who use them, because:

- Some look pretty but don’t encourage people to take action. They just get ignored or trashed with the other glossy marketing material people get so much of.

- Some are just so boring that they never get read. They make the mistake of focusing on the needs of the person sending the newsletter rather than the needs of the person reading the newsletter. Big mistake.

- Some are just plain amateur. There’s no reason why your newsletter has to be badly written. Instead, we use our journalism and marketing skills to make a newsletter that you’ll be proud of.

- Some are too “cookie cutter”. Many newsletters don’t give people the chance to customize them. That’s a shame, because it’s the kind of unique, original content and tweaks that only you can put in that make the newsletter that much more effective.

Take a look at this video to hear more of Simon’s thoughts about newsletters.